Lorie Layman, president of the Williamson County Association of Realtors and managing broker and vice president of Crye-Leike Realty in Brentwood, has earned many titles and awards in her 30-year career.

Her philosophy as a Realtor is simple: she focuses on being an expert negotiator, a good listener and someone who works passionately for her clients. In her role with the WCAR, she guides 2,900 members toward accomplishing a few certain goals.

“Coming into 2021, there were three major goals I wanted our team to reach,” she says. “To create a diversity and inclusion committee focused on educating and equipping our members to be leaders in Fair Housing efforts and advocacy across Williamson County; to increase our member engagement, not just in primary membership numbers, but also in affiliate members and partnerships; and lastly, to create a new designation called WCCE [Williamson County Certified Expert]. This designation is beneficial for new companies relocating to Williamson County, as they will be met with agents who are experts on this area.”

Real estate has been challenged by the COVID-19 pandemic, like many other industries. The good news is people continued to move into Williamson County, and home prices have soared. Zoom became a way for Layman and the WCAR to keep everyone engaged.

“The positive was that the Tennessee Real Estate Commission (TREC) allowed continuing education to be done via Zoom or a virtual platform. Now, virtual classes and meetings are no longer the new normal, it is just called normal now,” Layman says.

WCAR offers college scholarships through their philanthropic arm, The Realtor Good Works Foundation. These scholarships are given to students who are getting ready to begin their higher education experience or are already amid collegiate studies.

This is a program Layman is passionate about.

“We believe in investing in the future of this county through our talented students of the county education system,” she says. “During the interview process, the trustees make it a point to remind the students that they are investing in them and their future. The Realtor Good Works Foundation, in the past few years, has also grown beyond just giving scholarships. They have given money to build playgrounds, invested in art programs, sponsored county showcases, given technology to teachers and students and so much more. Our foundation trustees understand the importance of investing in the future generations of our county.”

Bo Patton is the CEO of the WCAR. He was with the association formerly in the role as government affairs director, and when he returned in his new role, Layman felt it was a great fit for the organization.

“Bo was known by the elected officials and appointed officials as well as our members, so his return has been a blessing to our association,” she says. “He came in and was immediately ready to work and help move us forward.”

A Realtor is required to get 16 hours of continuing education every two years. Layman is proud that most of their members exceed these required hours.

Layman recently attended the fall state conference for Tennessee Realtors in Chattanooga.

“We have 10 director votes for the state conference, and then we have one director vote at the National Association of Realtors,” she says. “The state conference was in Chattanooga this month, and the National Association of Realtors conference is in November in San Diego, California.”

To learn more about the WCAR, visit www.wcartn.org.

Layman’s professional page can be found at www.crye-leike.com/real-estate-agents/lorie/layman.

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