Never in a million years did Clea Shearer and Joanna Teplin dream that their little home business, The Home Edit, would scale the heights that it has and in such a short time. Home Edit is an organizational company; the founders come in and organize anything and everything in the home, from kitchens to offices to playrooms.
“We started The Home Edit together three years ago as a way to transform the way people think about organization. Also, as a way to get our footing in a new city where we didn't know anyone except our husbands and kids,” said Shearer.
Although their Instagram feed is a collection of aesthetically-pleasing and functional spaces, they weren't satisfied by just that.
“We both felt it was important to show the more real side of our hot mess lives and that if we can do it, so can you. Thankfully, people seemed to accept us and our #LowBarLifestyle, and now here we are!” Teplin laughs.
Their growth has been remarkable by all accounts. They’ve become the “go to” organizers to the stars, including Gwyneth Paltrow, Mindy Kaling, Reese Witherspoon, as well as appearing on a new television show on Witherspoon’s “Hello Sunshine” network called Master the Mess. They even have a brand new book, The Home Edit: A Guide to Organizing and Realizing Your House Goals.
It’s hitting the shelves right now as they embark on their first book tour.
Shearer with her love for bubbly champagne and design school aesthetic and Teplin with her low-key, voice of reason demeanor, balance each other perfectly. It’s been a true partnership. Each brings valuable skills to the table that makes this alliance work. “It’s definitely a collaboration and our differences work really well together when it comes to organizing spaces,” Teplin said.
Shearer worked in the fashion industry and went to art school, so her approach to organization typically comes from an aesthetic standpoint. Teplin comes from a more traditional organizing background, which is more about functionality. Together, they balance each other in terms of style and utility—especially because they both firmly believe in how important being organized is for a home to operate efficiently. Not to mention the peace of mind it brings.
When you’ve achieved success so quickly, measuring achievements in terms of your greatest one’s, might be more lined up with what has helped you gain such a solid reputation on such a large level so early on. For this pair, it was definitely a culmination of projects.
“Gwyneth Paltrow is one of those projects,” they say. “Her pantry got us a lot of exposure but also, some of our biggest opportunities have happened because of our Instagram stories. It’s how people got to know the authentic side of the brand and that proved to work hard in our favor and allow us to grow more quickly,” Shearer says.
As professional organizers, bringing peace and comfort to a home is a top priority and they’ve been able to work that into every aspect of life. “We enjoy being able to help people bring peace and order to their home by creating systems that are functional and aesthetically pleasing. Also, we’ve wanted to create something that shows maintaining these spaces is attainable for anyone. It’s extremely rewarding when we go back to a client’s home and we see just how much it’s streamlined their daily routine—because that’s the whole point!” says Shearer.
With growth of this magnitude, it’s reasonable to guess that the pair cannot be on hand for every pantry renovation. With this explosion of business, how do they do it? This is where teamwork on a larger scale comes into play.
“Thankfully, we have a full-time team of employees in Nashville, Los Angeles, New York City and Los Angeles. We have more cities coming on line this fall,” Shearer says. “We’re obviously still involved, but we’re extremely lucky that we have our amazing teams to continue transforming spaces in our signature style as we’re off on our book tour.”
When Nashville became home in 2015, it wasn’t necessarily by choice. “The funny thing is that neither of us chose to live in Nashville at first,” Shearer recalls. “It chose our husbands for their jobs,” she chuckles. “However, we both (independently) agreed it was the right place for us to raise our families. Also, we’re lucky because if our husbands hadn’t been given opportunities here, we wouldn’t have met and The Home Edit would be nonexistent! Williamson County and Nashville are special to us because we’ve built a community here and have been welcomed with open arms. We love Nashville and it’s supportive, small-town-in-a-big-city feel, which makes it a perfect home base for our business—even as we continue to expand,” she adds.
“We are really excited to finally share that we will be launching an exclusive collection of products we designed with iDesign, which will be available ONLY at The Container Store in May!” Shearer says with a great deal of enthusiasm.
Interested in a few of the pair’s favorite organizing tips? Here are three to get your day started.
1. No matter what the project is, the first step is to evaluate the space and eliminate the things you don’t need. It's a lot easier to see the full scale of what you’re working with by removing every item and grouping them into categories on the floor or table in front of you. With a pared-down supply, you can then decide on a functional container system that fits your specific space and lifestyle.
2. If you can't purge, store it. But don't let it take up your valuable everyday real estate. If you don’t love it, need it, or haven’t touched it in a year—it’s time to make a decision. For those items that you still can't decide on, stay in the groove and keep moving. You can come back to that item in the same edit session, just not at a later date. It will only be that much harder.
3. The key to organizational success is on-going maintenance. Once you have your system in place, it’s as simple as putting things back where they belong. If the system isn’t working for you anymore, change it up so it does. That’s the reason we love using categories and implementing labels or color-coordination (ROYGBIV) into the system— it makes it easier to maintain and doubles as a guilt mechanism if something is out of place. We also recommend designating time every few weeks for a quick edit of the spaces.
Exciting things lie ahead for these professional organizers and they are grateful. Currently on a book tour in support of The Home Edit: A Guide to Organizing and Realizing Your House Goals, they have a few goals for the book and they hope they’ve achieved them.
For more information on The Home Edit’s book tour, visit
www.thehomeedit.com/book/ or find them on Instagram